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Advertising Match Program

The Sanford Herald has established a $100,000 advertising fund to help local business get back to full strength by subsidizing their marketing through matching grants. Our locally operated businesses can now apply for a grant to help recover from the effects of the coronavirus.

How Does the Match Program Work?

The fund is open to all locally operated businesses impacted by the coronavirus, whether or not they are current advertisers. Grant money be can used for new orders for local print newspaper, and digital advertising with The Sanford Herald, between April 25 and June 30, 2020. Grants are available for a minimum of $200 and a maximum of $5,000 of matching funds. Eg: spend $200 in advertising, we match with a grant of $200 additional advertising dollars to equal $400.

How to Apply

Fill out the form below with basic information about your business. Once you submit, your representative will be in touch within one business day.

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Form - Advertising Match Program

Contact Information
208 St. Clair Court
Sanford, NC 27330-3916
Phone: (919) 708-9000
Email: jayers@sanfordherald.com
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